Ruben Bergqvist
Was: Sales Analyst
Ecommerce Manager
I’m a positive and creative person with a lifelong passion for ecommerce and marketing. My journey includes hands- on roles in both areas.
With a data-driven mindset, I excel in blending creativity with analytical insights, always seeking new opportunities for growth and development.
I have a proven track record of driving substantial revenue growth for the Tobii Gaming business, achieving an impressive 600% increase in revenue, and successfully transitioning the business into profitability.
Ruben Bergqvist
Was: Sales Analyst
Ecommerce Manager
I’m a positive and creative person with a lifelong passion for Ecommerce and marketing. My journey includes hands- on roles in both areas.
With a data-driven mindset, I excel in blending creativity with analytical insights, always seeking new opportunities for growth and development.
I have a proven track record of driving substantial revenue growth for the Tobii Gaming business, achieving an impressive 600% increase in revenue, and successfully transitioning the business into profitability.
BACHELOR DEGREE
IN MEDIA TECHNOLOGY
Course work included: Design methodology, design thinking, creativity and innovation, interaction design and web production.
BACHELOR DEGREE
IN MEDIA TECHNOLOGY
Course work included: Design methodology, design thinking, creativity and innovation, interaction design and web production.
BACHELOR DEGREE
IN MEDIA TECHNOLOGY
Course work included: Design methodology, design thinking, creativity and innovation, interaction design and web production.
BACHELOR DEGREE
IN MEDIA TECHNOLOGY
Course work included: Design methodology, design thinking, creativity and innovation, interaction design and web production.
BACHELOR DEGREE
IN MEDIA TECHNOLOGY
Course work included: Design methodology, design thinking, creativity and innovation, interaction design and web production.
Ecommerce Manager
2022/04 - Current
Main Purpose of Role:
As the Tobii Gaming Ecommerce Manager, my primary responsibility is the thorough management of ecommerce platforms and global marketplaces to achieve annual D2C sales targets.
Key Work Tasks:
Oversee the day-to-day operations of all Tobii Gaming sales channels, ensuring seamless user journeys aligned with sales targets and marketing initiatives.
Utilize data, heatmaps, and engagement tools to optimize Tobii Gaming sales channels for increased conversion, higher average order value, and enhanced engagement.
Conversion Manager
2022/03 - 2022/06
This extensive Conversion Optimization (CRO) course unfolded over four months, guiding you through key elements. Starting with CRO and web psychology, you explored data-driven strategies, web analytics, user research, and Conversion UX. Emphasis was placed on A/B testing, persuasive CRO copy, and SEO for effective landing pages.
The course integrated theory into practice with a case-based workshop and offered personalized support for experiment design. The grand finale involved analyzing experiments, reflecting on lessons, and receiving certification as a Conversion Manager. Overall, the course provided a comprehensive understanding of optimizing website performance through data-driven strategies, user-centric design, and effective experimentation.
Sales Analyst
2019/11 - 2022/04
Main Purpose of Role:
The Sales Analyst at Tobii Tech plays a pivotal role in driving strategic decision-making and optimizing sales performance across various channels. Responsible for meticulous data analysis, report generation, and execution of sales strategies to ensure sustained growth and profitability.
Key Work Tasks:
Analyze and generate insightful monthly and quarterly sales reports, drawing actionable conclusions for optimized visibility and sales performance.
Execute the sales strategy for Tobii Tech’s peripherals, overseeing operational tasks like product updates, online merchandising, advertising, and tactical analysis.
Ecommerce & Sales Coodinator
2018/06 - 2019/11
Main Purpose of Role:
The Ecommerce and Sales Coordinator plays a pivotal role in managing day-to-day online store site sales operations globally (Amazon, Newegg, Jd.com, etc.) and providing daily support to channel partners. Collaborates extensively with cross-functional teams internally and externally to ensure seamless operations, drive sales growth, and onboard new resellers.
Key Work Tasks:
Enhance customer experience on our online product sites and support partners in design, content, information architecture, branding/marketing, site performance, functionality, and usability to drive sales.
Onboard new resellers to expand market presence and strengthen collaborative partnerships.
Södertörn University
2015/09 - 2018/06
Main Purpose of Role:
As the Tobii Gaming Ecommerce Manager, my primary responsibility is the thorough management of ecommerce platforms and global marketplaces to achieve annual D2C sales targets.
Key Work Tasks: Oversee the day-to-day operations of all Tobii Gaming sales channels, ensuring seamless user journeys aligned with sales targets and marketing initiatives.
Utilize data, heatmaps, and engagement tools to optimize Tobii Gaming sales channels for increased conversion, higher average order value, and enhanced engagement.